8:15 AM Registration and Breakfast

September 10, 2017 – Eretz Israel Museum

MARTIN OBERHÄUSER

Designers are the new Productengineers

What are the requirements for designers to be successful in a digital world? What is their standing in big enterprises? And why do many business owner still misunderstand the meaning of the term “design” as “to beautify existing products”.

TEVI HIRSCHHORN

How to Love Your Users So Your Users Will Love You Back

UX principles teach you how to make things usable. How to drive people through a funnel. How to boost conversions. But other than providing something useful and usable, how can you get people to love your product? How can you get people to be passionate?

10:45 AM / COFFEE BREAK

Grab a snack, speak to someone

SHIR ZALZBERG

Practical Data-Driven Design

Great looking design is not enough. Lets face it, designers work in a very competitive market, and aesthetically pleasing design is more common than ever, so how can we stand out? How can we insure our designs are not just ‘beautiful’, but necessary? The answer is simple, analytics.

ODED BABAYOFF

How to Move from Concept to Implementation like a Pro

One of the greatest challenges we face as as digital designers is implementing our designs, often dealing with team members egos and other corporate constraints. So how do great designers move from concept to implantation without losing what’s important on the way?

Ela Ganor & Guy Shaviv

Redesigning Design and Development

The process of creating great product consist mainly of design and development. Designers understand the power of design in shaping products, same as developers can understand the technological potential in a line of code. Now, Imagine what could happen when you combined this superpower? What happens when we incorporate our design and development into one agile process?

12:45 PM / LUNCH BREAK

Boost your brainpower with a healthy meal. Vegan option available.

RAPHAËL GUILLEMINOT

Demo: Design at the Speed of Thought with Sketch

Designer Raphaël Guilleminot will demonstrate how he is using Sketch to deliver great design literally at the speed of thought. We will see how it is possible to be free from Sketche’s limitations and deliver great design on time. Prepare to be amazed.

RONIT KLEIN

Inspi-rational: Turning abstract ideas into real products.

New ideas are the Bread and Butter of Digital Designers. We need ideas to start working on any new project. Where do these ideas come from? Where do we find inspiration? And once we find inspiration and have an idea, how do we translate it into a visual product?

Shira Brin-Barak

Too Much Magic

Sometimes when we design experiences, we are able to create ‘magic’ moments – where things just work without having to do much. But how much magic is too much? We will discuss how to delight users without leaving them disoriented or uncomfortable.

3:25 PM / Networking Break

Cakes and Coffee served

Lauren P. Adams

Better Products Through Effective User Interviews

Big or small, polished market leader or early prototype—every product at every stage can be improved through effective user interviews. A single off-hand comment can completely shift the product direction, improving it from a nifty gimmick to a deeply useful tool. User feedback is essential to gleaning the insights that can lead to this transformation. In this talk, you will learn strategies for leading effective user interviews that can be applied across multiple user groups, but you will also see concrete examples of how those strategies have shaped specific products.

DENISE R. JACOBS

How to Unblock and Enhance Creativity

As a designer, you need ways to work better so that you can create more, but what do you do when you hit a seemingly insurmountable mental wall? You need to bust through your mental barriers to unblock your creativity and allow it to flow.

Morning Workshops

September 11, 2017

DENISE R. JACOBS

Unblock Creativity

RAPHAËL GUILLEMINOT

Intermediate Sketch and Prototyping Techniques

SAGI SHRIEBER

The Design Sprint: Empowering Rapid Innovation

Afternoon Workshops

September 11, 2017

RAPHAËL GUILLEMINOT

Advanced Sketch Techniques and Flinto Prototyping

DENISE R. JACOBS

Master Creative Collaboration

DORI ADAR

Think Like a Game Designer

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