Product Design Manager, Facebook
Lauren P. Adams
Better Products Through Effective User Interviews

Bio

Lauren P. Adams is a Product Design Manager at Internet.org by Facebook. She creates products that spread the benefits of internet connectivity to emerging markets by overcoming issues of accessibility, affordability, and awareness. Previously, she worked as a Product Designer at the global petition platform, Change.org, and as an Adjunct Professor in the Social Design and Graphic Design departments at the Maryland Institute College of Art (MICA). Originally from Iowa, Lauren learned to appreciate design through the gridded pattern of cornfields.

Squares PRESENTATION

Better Products Through Effective User Interviews

Big or small, polished market leader or early prototype—every product at every stage can be improved through effective user interviews. A single off-hand comment can completely shift the product direction, improving it from a nifty gimmick to a deeply useful tool. User feedback is essential to gleaning the insights that can lead to this transformation. In this talk, you will learn strategies for leading effective user interviews that can be applied across multiple user groups, but you will also see concrete examples of how those strategies have shaped specific products.

Through her work with organizations such as Internet.org by Facebook and Change.org, Lauren P. Adams has conducted user interviews across continents, age groups, and socioeconomic backgrounds.