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Founder & CEO, Bureau Oberhaeuser
Martin Oberhäuser
Designers are the new Productengineers

Bio

Martin Oberhäuser is an award-winning information- and interface designer working and living in Hamburg, Germany.

During and after his graduation from the university of applied science in Würzburg Martin worked for various design-studios in Frankfurt, Hamburg and San Francisco. In 2011 Martin founded his own design studio Bureau Oberhaeuser based in Hamburg (www.oberhaeuser.info). In 2015 and 2016 Martin also worked as a substitute professor for Informations design at the Münster School of Design. In April 2016 Martin founded a second company named “tackl” (www.tackl.me). A start-up to disrupt the sports gambling industry, which he is also leading as CEO.

During his career Martin worked for clients like Facebook, Airbnb, Volkswagen, Deutsche Telekom, Adidas, Audi, BMW, IPG Mediabrands, Steelcase, Bertelsmann, Tickr, Lego, Whoop and others.

Martin’s work is inspired by his passion for complex data visualization and information design. He describes his work philosophy like this: “Information is beautiful and life without information is impossible. But it needs someone to filter the mass of information around us and turn it into something readable and useable. This is what we do in our work: we create well structured Information design that is easy to use and fun to look at.”

Squares 2017 Talk

Designers are the new Productengineers

What are the requirements for designers to be successful in a digital world? What is their standing in big enterprises? And why do many business owner still misunderstand the meaning of the term “design” as “to beautify existing products”.

This presentation looks into the importance of design-thinking to create new businesses for a digital generation. Designers are evolving to Product-Engineers and Product-Managers. Therefore it becomes even more important for creatives to take ownership and responsibility for their ideas.

Designer Martin Oberhäuser will provide deep insights into successful relationships between creatives and startups and their case studies. He will also analyzes interesting design side-projects that turned into small businesses. With the hope to encourage designers see themselves as creators, not as vendors.